Course Details

Digital Marketing Courses Will Include :

 

Search Engine Optimization (SEO)

Social Media Optimization (SMO)

Pay Per Click Management (PPC)

Online Reputation Management (ORM)

Course Duration – 90 hours
Course Fee – INR 28,000 , INR 25,000 for a limited time

 

SEO Training Course:

Basic Terminology:

•         Search Engine
•         Keywords
•         Page Rank
•         Alexa Rank
•         SERP in Google
•         ROI
•         Backlink
•         Inbound & Outbound Links
•         Anchor Text
•         Link Farm
•         No Follow
•         Do Follow
•         Google Bot
•         Google Algorithm
•         Title Tag
•         Meta Tag
•         Keyword Density
•         Keyword Proximity
•         Keyword Match Types
•         Keywords Stuffing
•         Landing Page
•         Cloaking
•         Web Crawler
•         Duplicate Content
•         Canonical URL
•         Robots.txt
•         Sitemap.xml
•         Image Alt Tag
•         Google Indexing
•         Google Caching
•         Link Building (1 way, 2 way & 3 way)
•         Link Wheel
•         Reciprocal Link
•         Impressions
•         Website Analysis
•         Full Website Analysis
•         Backlinks Analysis
•         Traffic Analysis (Google Analytics)
•         Loading Time Analysis
•         Competitor Analysis
•         Keywords Analysis
•         Search Engine Ranking
•         Preparing Proposals for Client
•         Preparing Site Analysis Report
•         Google Adwords Keyword Tool
•         Google  Trends
•         Google  Map Optimization

Website Analysis:

•    Full Website Analysis
•    Backlinks Analysis
•    Traffic Analysis (Google Analytics)
•    Loading Time Analysis
•    Competitor Analysis
•    Keywords Analysis
•    Search Engine Ranking
•    Preparing Proposals for Client
•    Preparing Site Analysis Report
•    Google Adwords Keyword Tool
•    Google  Trends

On Page Optimization :

•    Title Tag Creation
•    Meta Tag Creation
•    Meta Description Creation
•    Keyword Density Calculation
•    Content Dublicacy Check
•    Image ALT Tags
•    H1/H2 Heading Tags
•    Image Optimization
•    Anchor Text
•    Canonical Error
•    Sitemap.xml
•    Robots.txt
•    HTML Validation
•    Automatic/Manual XML / HTML Sitemaps
•    Url Fixation
•    Google Webmaster Account Setup
•    Keywords Match Type
•    Inbound / Outbound Links
•    Doorway Pages
•    Black Hat/ White Hat SEO Tricks

Off Page Optimization :

•    Social Bookmarking
•    Directory Submissions
•    Article Submissions
•    PPT Creation
•    Blog Commenting
•    Blog Creation
•    Blog Posting
•    Forums Posting
•    Classifieds Ads
•    Press Release Submissions
•    Search Engine Submissions
•    New Post Ping Task
•    Guest Bloging

Advance S.E.O Techniques:

•    Seo Tools
•    Tricks to Fill Forms with just 1 Click
•    Checking Page Rank
•    Website Traffic Anaysis
•    SMO Techniques to Get Traffic
•    Rank Checking Softwares
•    Google Webmaster Interface
•    RSS Feeds
•    Proposal and Site Analysis Report
•    Google Updates (Google Panda + Penguine Updates)
•    How to Earn Online
•    Optimization For Other Search Engines Yahoo,MSN, Bing
•    How to Book Domain
•    How to Get Hosting Service
•    Earning through Ads Network (Banner Ads + Contextual Ads + Video Ads)


Course Duration – 30 hours
Course Fee – INR 10,000 , INR 8,000 for a limited time

SMO Training Course:

 

•    Facebook Page Creation
•    Youtbe Channel Creation
•    Facebook Marketing
•    Twitter Marketing
•    Google Plus Marketing
•    Myspace Marketing
•    YouTube Marketing


Course Duration – 15 hours
Course Fee – INR 8,000 , INR 6,000 for a limited time

 

PPC Training Course:

 

•    PPC Campaign Management
•    PPC Keyword Research
•    Creating Ad Copies for PPC Campaign
•    CPC Bid Management
•    Choosing Relevant Keywords from the Google
•    Adwords Keywords tool 
•    A - B Testing
•    Conversion Tracking
•    Landing Page Optimization
•    Optimizing C.T.R and Conversion Rates
•    Maintaining Good Quality Score
•    Dynamic Keyword Insertion
•    Adding Negative Keywords for Better Conversion.
•    Ad Scheduling, Destination U.R.L, Location Targeting Tasks.
•    Testing and Analyzing Ads Copy and Landing Pages to Fulfill R.O.I
•    Handling M.C.C Accounts
•    PPC Reporting (Geographic Report Keyword Report etc)
•    Working on Adwords Editor

PPC Training Course Additional Features :

•    No Registration Fees
•    Live Project Training
•    Free demo class
•    Interview tips and All Possible Questions will be Provided during your PPC Training
•    Experience certificates will be provided at the end of  the course
•    Notes for Preparation of Google Certification Exam


Course Duration – 30 hours
Course Fee – INR 10,000 , INR 8,000 for a limited time